To use or not to use that is the question

Google + Panda To use them, or not, that is the question.

No, I’m not talking about your bedroom habits. But links, rather.

The world of SEO is a fluster with rumours that are coming at us faster than you can say Matt Cutts.

We recently heard that Guest Blogging is Dead. It will most likely be downgraded according to MC, and certainly MyBlogGuest has been given a slapping, err, a downgrading.  For the whole sordid affair you can see here

(But then again MC himself allows guest blogging…   Yikes, what’s going on. Can’t they make up their minds??)

And as Google, Facebook and Amazon vie for ad supremacy we can’t help but to think that the future of links, AKA free ranking, is dead. And Buried.

Why would a company earning $12 billion out of ads in 2013 care about free SEO.

And so with that gloomy thought, what’s an aspiring internet wannabe to do. Do we even bother with organic SEO anymore? Do we milk the link, juice the goose, ping that ring? (Sorry, got carried away)

Anyways, the answer is YES.

You see, it’s true that Google is about making money. And their $12 Billion of last year was mainly due to targeted ads. But the reason people buy ads in the 1st place is because Google serves the best search results. And the best search results can be…(how can I put it tactfully…) Gamed.

And that loop-hole is a giant fault line which you and I can exploit.

According to, this is what Google is looking for when assessing links

  • The trustworthiness of the linking domain.
  • The popularity of the linking page.
  • The relevancy of the content between the source page and the target page.
  • The anchor text used in the link.
  • The amount of links to the same page on the source page.
  • The amount of domains that link to the target page.
  • The amount of variations that are used as anchor text to links to the target page.
  • The ownership relationship between the source and target domains.

Ouch…its a lot to take in. Moz then goes on to simplify the criteria into these 2 standards

  • Popularity
  • Relevancy

And this is the genius that is Google, Facebook and the other Silicon Valley Titans, for extracting human thoughts  into these simple criteria and packaging it for us to use at will. More on Good, bad and ugly links in future posts.  Stay tuned for my experiments in this area.

For now signing over and out.

Dan Ashendorf


Dan Ashendorf

Dan Ashendorf