I was recently offering a bonus for a product I was promoting, a video software.
That bonus was my blueprint for making $400 a day as a video marketer.
I can’t say I was thrilled by the prospect of having to create a bonus with a PowerPoint presentation and the time it was going to take me to research, present and take questions from the audience.
(yes it was a live call) 🙂
I did do it though in the end, and it was well worth it for a number of reasons.
Not only did I have a really nice video tutorial which I can re-purpose in a number of ways ( offer it to my newsletter subscribers, my 100k club members, and maybe even other ways of re-purposing I haven’t even thought of yet)
But the main benefit was that it has forced me to teach, and has helped me crystallize what was hitherto a pretty random sequence of actions into “a system”.
So having to go through the minor inconvenience of creating the PowerPoint and delivering it, I’m now the proud owner of a “Video Marketing System”.
(as an aside – if you’re curious – the system is made up of
But not only that. I’m also now much better equipped to speak authoritatively about the topic in podcasts, videos and blogs.
Not bad for 30 minutes of work.
You see that initial work, teaching others and recording the tutorial, , has actually made me more knowledgeable and confident about that topic.
It’s a process of being in the trenches, of having to bring up live examples, think on your feet, and most importantly systematize your expertise into an easily digestible system ( 3 points work the best…. if you really have a lot to say than 5, 7 9 or 10 also work, although I generally find this amount of bullet points to be unwieldy)
So here is my tip if you’re trying to break into any new niche – start by teaching it.
Choose a topic (https://answerthepublic.com/ Is one of the best resources for finding topics to discuss within any given niche), create a short powerpoint and run a webinar on it.
Even if you have no one attending, the mere process of elucidating your thoughts and methodology we will do you a world of good.