I’m Dan Ashendorf it’s great to have you here. Today we’re going to be looking at something really interesting which is driving traffic and Earn Money From Quora.
Now I’ve been using Quora
on and off, I have a number of Shopify stores and one of them is for plastic
free solutions and Quora is really good for that because it’s all about answering
questions and there are a lot of people asking questions about plastic free
life and about living without pollution and that sort of things.
So Quora was a really
good way for us to drive traffic, but I also wanted to touch in the fact that Quora
is part of a wider trend which is content marketing. So content marketing is
great for building your credibility and driving traffic and also sending links back
to your videos and stores and blogs and so on, because the Internet is made up
So, if we can produce a
lot of good content that that’s gonna place us in really good standing in terms
of getting good SEO, getting found, getting backlinks and just getting traffic.
So, with that said, let’s have a look at Quora and let’s have a look at a
couple of things which I have for you here.
So, let me just show you
a couple of the post we put ourselves. Sorry, let me just closed down a couple
of screens so you can see my wife there and she is the woman in charge. What we
did is basically we found really good questions and we’ve answered it. Now, I
have to say we didn’t actually do it ourselves we’ve outsourced, it didn’t cost
us a lot of money to do this it was something like ten dollars. We found a
really good writer and what we did is we’ve just basically posted the questions
and then we’ve answered them and we had a decent amount of views on them.
So, just think about this that costs about $10 you can see here that we had 663 views. Now, we’ve got quite a few of these and the way that you drive traffic – and I’m going to show a couple more. But, the way that you drive traffic is either through dropping links in the answers themselves or the other thing you can do is when you go to the bio – and I’ll show you some examples of other people’s BIOS. But, when you go to the bio you’re perfectly entitled to leave some links here – we’ve got the online store and we’ve got Pinterest, YouTube, Instagram, and Facebook and so on. That’s really good because it’s builds up credibility – you’ll see some of the reviews that we’ve had and that builds up credibility and get you sales as well.
So, let’s continue with
this – here’s another one now with this one the title has changed I have no
idea why. We left an answer about plastic free solutions you can see it’s all
about that – but you can see here guys that we had a lot of views and also we
have a link straight to the store. Now, what I’d recommend – I think one of the
mistakes we did is we didn’t have a lead capture. So, we concentrated more on other
ways of building our email list. We were doing a lot of Facebook advertising
but as you’ll see in just a moment – I’m
gonna show you an example of someone else and you will see that this is really
So, Quora is really good
for capturing leads and the other one is again you can see here what are some
ways to have a plastic pollution and you can see again – so we’re getting quite
a few views and if you look at our profile this is pretty much free traffic so
it doesn’t take a lot to drive traffic. So, let’s see – I think there’s that
kind of the overall stats somewhere. Just bear with me here for a minute guys –
so you can see here that we’ve got 281 views just this month and this is pretty
much passive so we’ve released a whole bunch of answers back in July and you
can see that they’re just accumulating on their own without us doing anything.
We’ve only got about
five or six excuse me answers in there, so this is pretty much passive traffic
and it’s really high quality. I mean we were getting some good sales out of
this so that’s really in a nutshell of an overview of how the system works.
I wanted to show you a
couple more tricks of the trade so you need to have a strong profile. Now, let
me show you this guy’s example here his name is Nicholas Cole he strikes me as
having a really good – I’ve done some research before creating this video. So, this
chap here – so you can see first of all he’s got a very strong call-to-action
that will build up his email list. You can see he’s using graphics, so that’s
really important and there is a whole bunch of information here about his
credibility – as well his social media profiles which is something that I
showed you that we have as well. So, you can see that this guy just kind of
really uses his credibility – I’m sure there are people that are even more of that
ilk but he’s just someone that grabbed my attention. So, he kind of lays down
his stall here so that is kind of call to action and also building a list. So, it’s
good from that perspective and I would recommend that you use some images and
as I said call to action and a really strong bio if you can.
The other thing is to
repurpose the content, so guys this $10 that we spent on content let’s reuse
it. Put it into your blog, the presentation I’m doing at the moment – that was
something that I did for another forum that I’m a member of. So, now I’m
creating a YouTube video out of it – so it’s really important if we invest in
content then to repurpose it. That’s gonna pay us really big dividends.
The other thing I wanted
to show you is to use the power of followers. So, basically the way that this works
is when we have followers it’s either our followers or people who follow a
certain topic – like for example if I go with say affiliate marketing we look
at that you can see that Quora tells you how many followers each of these has
now. This is not an exact science but when you post an answer then generally
these people will be notified. Now, I’ve done some testing on this I don’t
think they’re all gonna be notified – it’s a little bit like Facebook and
Instagram. No one quite knows how the algorithm works but a percentage of them
is going to be notified. What is at pretty much beyond doubt is that if people
subscribe to you, if they follow you, then they will be notified and again
that’s a very similar to YouTube. For example, where you have subscribers to
each channel then people get notified every time you post a video so you get
for example an email from Gmail saying that such-and-such has posted a video.
So, as I said no one
really knows the precise algorithmic process here, but generally followers of these
social media platforms – they want people to be engaged with a platform. That’s
how they do it, they just notify followers. This is why people follow, so that
they can get relevant content into their feet. So, that’s another way – when we
post answers let’s go for the ones that have the most followers and let’s try
to post really interesting content so that people will start following us. Then
that’s gonna notify them and then we’re gonna get lots more eyeballs on our content
– that’s important.
The other thing I wanted
to show you here is to get visual, so we’ve kind of touched on that when we
look at the previous bio. Let me just show you a study here from buzzsumo , they
looked at how many blog posts with images were shared, then they looked at how
many images for how many words got the best results. So, you can see that
article with an image once every 75 to 100 words got double the amount of
shares of articles with fewer images. So, having images tend to get shared, it
tends to get like, more attempts to get followed – so that’s very important is
to be visual in this regard.
The other thing I want
to share with you here is they get them to want more kind of idea. I wanted to
show you this example here, so when we invest in writing an answer – we don’t
want to be giving the whole farm away. We want to be leaving a taster for more
information, so that people actually opt in or even purchase a product – I’d go
for the opt-in and then get them onto a list and then possibly engage with them
after that. But, you can see here is an example that someone has posted a
little bit of contents and then to get the premium stuff you need to subscribe
and this is something that everyone does. If you look at newspaper look, the
Economist.com, you look at Inc or anyone who’s worth his salt online they all
do the same stuff.
This is how we just do
business and I’d recommend that you do the same. With Quora, what’s good about
it is the fact that you can leave links – they seem to be very generous with
their linking policy. So, that’s very powerful from that perspective. This one
here, I’m just repeating myself so you can just ignore that if you don’t mind.
But, guys hopefully that’s going to give you some ideas how to drive traffic
with Quora it’s a very powerful platform lots and lots of people on it. People
are very engaged with a platform and just a really really good way to do business.
I’m Dan Ashendorf, it’s
been a pleasure, and I can’t wait to speak to you again very soon. All the best